Charlotte and National

Brand update and development of restaurant design standards for an emerging chain of neighborhood pizza restaurants. Designed and managed (with others) by Leslie while with StarrDesign.

Having grown from a local pizza place and bar on popular East Boulevard in Charlotte, NC to 15 stores owned by the corporate office and various franchisees, the owner's of Brixx Wood Fired Pizza needed a fresh look and a clear path forward to grow their brand. Careful evaluation of the existing stores and concept led to updated brand standards and a "kit-of-parts" design methodology that allowed the new restaurants to live the Brixx brand but maintain a neighborhood feel.